Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com). 

Imagine if you could be satisfied and content with your purchase. That can very much be your reality with the Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig.

Inventory Last Updated: Nov 28, 2020

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